I belong to an online community called LinkedIn and every now and again I will weigh in on various questions regarding lead generation. Here are a few of the recent questions and my responses (in blue) and I encourage a visit to my website for further insights regarding the Cold Closing Attitude! www.coldclosers.com
What are some out of the box ways of generating leads?
What are some "out of the box" ways you have generated leads? Especially when it comes to Defence contractors. Please share your unconventional ways of generating leads? and generating meetings off of them
When thinking in terms of "out of the box" you almost have to visualize the scene from the Matrix where Neo quizzically looks at the "One" wannabe with the bending spoon. "Do not try to think out of the box, yet realize the truth... there is no box." What lead generation methods have produced success in the past? (for you specifically) The best place to start is to understand how you can maximize your personality, self confidence, positive mental attitude, work habits and ethics, persistence, technical competencies, business network, personal friends and associations. Who do you know in the space you are approaching? Does your product/ service and company maintain a strong brand and name recognition in your marketplace? Can you leverage it? The difference between Defense contractors and any other business person is... well, as I see it there is no difference because they are all people. Find out about them and what motivates them in regard to their business roles and you will never have challenges with lead generation.
