Change Won... or was it belief?

We recently witnessed an historical event during our presidential election and Change was the mantra but I think we all lost sight of what really caused this to happen. It was Belief! If we think about it for a second (maybe a little longer) we realize that change takes place with or without us... it's like time and we cannot stop it. Belief (on the other hand) is ours to apply or deny as we choose.

I recently began conducting a tactical cold calling campaign for a new client and the other day we were sharing some perspective on the calling and the imminent success of the endeavor. One of my first remarks was that "the time has come..." for their service and that I am excited and enthusiastic to be involved. In response, Bill stated, "... this is a great fit because you believe." (paraphrased) In an instant, a question hit me that would not let go...

Why do so many cold calling efforts fail? More importantly, why do many sales efforts fail and/ or stall out?

Anyway, back to Bill's thought process... the whole idea was that my belief matched their belief and so the rest would be academic. Onward to success! Is it that easy? I believe it is...

Later in the day, I began reading from one of my favorite books of all time- "The Master Key to Riches" and the answers poured out over the pages. One of the early chapters (Chapter 3) details the necessity for "definiteness of purpose" as a foundation for any successful endeavor and I began to think about what this means in sales.

The primary ingredient of "definiteness of purpose" (in my opinion) is Personal Belief that we have all the essential faculties to be successful; such as a sound (and open) mind, a willing spirit, a positive attitude, a consistent and persistent action (work) habit and a committed burning desire. That is to say, any skill can be learned if we set our mind to it, any obstacle can be overcome through faith, every situation has a bright side and a dark side, (we have to choose) action through hard work cures all (the "smart" work is in the sound and open mind) and quit cannot stand in the face of commitment.

This Personal Belief allows us to fix our mind, heart, soul and body to the achievement of a thing at all cost! Belief in others (their personal philosophies, principles, products, ideas, etc.) and a higher power of Infinite Intelligence (mine happens to be God) are equally essential but I think it all starts with us.

I am interested to hear/ read what other sales professionals think about this subject and would be encouraged to receive responses from anyone who would like to weigh in.

Do you believe... do you really believe?